Digital Media
Over the past decade, New Zealand has witnessed the rise of digital media companies. These are backed by a collection of New Zealand-based new media research laboratories and fed, in part, by graduates from media design schools who have trained in 3D animation, visualisation, game development, visual effects and digital media. The schools attract students from more than 35 countries, drawn to New Zealand by our reputation in high-end computer graphics and technical innovation.
These digital media companies are home to creators of visually compelling interactive digital content delivered across a range of channels and devices, including mobiles phones, PlayStation® portable, internet and kiosks, game consoles and other portable devices.
On offer are tactile table tops, interactive wallpaper and floor-based sports games. Writers, designers and producers are installing original and intelligent exhibitions and experiences for museums and tourist sites in New Zealand and overseas. Increasingly, it is interactive marketing of entertainment and games that young audiences are finding so compelling.
These companies work across a broad range of technologies and media - frequently with a 'pick and mix' approach to media options that result in exceptionally innovative and exciting solutions in entertainment and education, and for business.
